THE POWER OF THE PROCARD: PROCARD AND VARIABLE 4 COLOR IMAGING
The eight page, three fold format was produced to highlight many of Lehigh Direct's capabilities all at once. The main emphasis was the two-in-one advantage of combining ProCards with variable 4 color imaging in order to create a proven dynamic and effective 1:1 direct mail marketing piece. Two Procards were placed inside the mailer and accentuated with silver and gold foiling to acknowledge company loyalty programs.
The interior covers information pertaining to variable imaging by demonstrating the high quality performance, personalization options, and geomapping technology that can speak directly to your customer. The touch point also informs marketers about driving in-store traffic, increasing RIO, and providing database building through the combined use of these two capabilities on an inline press.
Social Media Post: Make your customer feel extra special with a self-created 1:1 direct mail piece without the investment of time and money. LEHI-Variable 4 Color PrecisionJet offers endless possibilities for personalization from specifically targeted imagery and content to geomapping and variable barcoding at a 600 X 600 DPI resolution. Take advantage of this in-line initiative that allows you to connect with your customer while collecting data beneficial to future marketing efforts. Visit www.lehighdirect.com today for more information on the many inline capabilities Lehigh Direct has to offer!
Social Media Post 2: The ProCard is not just an incentive for your end user, but a reciprocator that generates higher response rates, drives in-store traffic, creates more revenue, and increases return on investment all in one sweep! As the original innovators of the ProCard, Lehigh Direct delivers the most flexibility on an inline press, offering various options in size, shape, and quantity. In addition, we offer a large array of special effects that can be applied to the card. Visit www.lehighdirect.com today and take advantage of this response mechanism that turns into a revenue stream!