REBRANDING LEHIGH DIRECT: LOGO, CORPORATE IDENTITY, AND STATIONARY
Just like any rebranding process, a lot of time, thought, and consideration need to be integrated before executing an entirely new logo and corporate identity. The logo was designed with a purpose: to intrigue views with an iconic image and bring a fresh, modern approach to the company,while tying in historical aspects that can interlink the transition process. Below is a very in-depth explanation of all of the elements implemented into the logo as well as the purposes that they serve on a psychological and visual level.
The rebranding process included the following:logo, corporate identity book, business card, letter head, custom envelopes, #10 envelope, notepad, blank cards, card envelopes, mugs, clothing, website, social media platforms, and signage.