LEHIGH DIRECT DIGITAL PLATFORMS: WEBSITE, MOBILE, TABLET, AND SOCIAL MEDIA
The rebuilding of Lehigh Direct's website was a tricky one. Normally a company goes through a series of revisions before executing the website live to the public. However, under the urgency of the newly rebranded business, a quick but effective website needed to be produced.
In its' entirety, the website consists of the three Lehigh Direct colors: black, white, and green. Much of the imagery presented on the site included vector icons along with photographic headers tagged with catchy messages that lead the viewer into the page. A scrolling mechanism along with a left side button navigation allowed viewers to review each page in a need to know basis. Overall, the outcome was a significant alteration from the original version, complete with revised content, navigation, and visual elements with a more modern approach to the industry.
The following information was presented on the website: Home Page - About, Blog, Social Media Links, and Twitter Feed About Page - Visual Timeline, I On Safety, Green Initiatives, and LDU Capabilities - ProCard, Enhancement, Personalization, and Formats Creative Services - Formats, Color Comps, Templates Client Services - Prepress, Data, Customer Service, Postal, and Logistics Resource Center - Client Tools and Postal Updates Contact - Submission Format and Map