lima: woman vs. nature
Child Birth Defects Awareness Campaign
Summary: One out of every thirty-three babies in the United States is born with a birth defect. This Spring 2012 WOMAN VS. NATURE campaign targets adolescents and expecting mothers in order to limit the chances of physical and internal complications such as Intrauterine Growth Retardation (IUGR). LIMA chooses the spring to highlight this cause because it is the most frequent season for babies being born.
The campaign attracts attention with organic, hand drawn imagery paired with a natural, textured background to give the campaign a more personal touch. The imagery, consisting of a collection of flowers, was produced using pen and ink then scanned and filtered using Photoshop watercolor brushes to produce a subtle but pleasing appearance. The reason for the theme is the connection between blossoming flowers and healthy babies. Flowers and babies both need consistent attention and nourishment in the pre-stages of growth. Without proper diligence, defects can and will most likely occur. Even though some defects cannot be prevented due to genetic complications, following certain prevention tips can decrease the chances of occurrence.
The campaign attracts attention with organic, hand drawn imagery paired with a natural, textured background to give the campaign a more personal touch. The imagery, consisting of a collection of flowers, was produced using pen and ink then scanned and filtered using Photoshop watercolor brushes to produce a subtle but pleasing appearance. The reason for the theme is the connection between blossoming flowers and healthy babies. Flowers and babies both need consistent attention and nourishment in the pre-stages of growth. Without proper diligence, defects can and will most likely occur. Even though some defects cannot be prevented due to genetic complications, following certain prevention tips can decrease the chances of occurrence.