augmented reality TEST: SEEMORE sales pitch TO CHARMING CHARLIE
This six page, oblong format was designed with the intention to pitch a third party business, SeeMore Interactive, with one of our existing direct mail marketing clients, Charming Charlie. This design involved pulling existing client artwork and incorporating the augmented reality elements to create an interactive and instructional manual. The direct mailer, itself, was a simple CMYK printed piece, designed to exhibit a four step process to allow customers to easily access and apply the augmented reality app into their personal shopping needs. An additional element, the ProCard, was incorporated at the end of the instructions to provide an addition in-store incentive while providing a quick cheat sheet activation bar for the company's data purposes.
The ending result was a successful sell to test the application. The design of the mailer was executed differently that what is shown.